Broker Check
 Robert J. Liebman

Robert J. Liebman

CEO, President & Founder

In 1985, when Rob was 21 years old, he joined MetLife in New York. After working there for just five
months, he made MetLife’s Leaders Conference*. He continued to earn Leaders Conference in 1986
and 1987. In 1988, when he was 24 years old, he made President’s Conference*. In 1989, Rob was
promoted to Field Training Consultant, where he trained and coached over 200 new representatives
in New York.

In 1990, Rob became a Branch Manager, where he built a scratch branch from three to twenty-six
representatives. In 1996, his branch earned the “Regional Sales Office of the Year” award. By 2002,
Rob made seven Management Leaders Conferences and was promoted to Managing Director in
West Palm Beach, Florida. It was there that he made three more Management Leaders
Conferences*. Rob has attended sixteen Leaders Conferences in total. In 2003, his West Palm
Beach office made the Chairman’s Council* as a Top 10 Firm in MetLife. West Palm Beach was the
Cypress Financial Group #1 Branch in 2009, 2010, and 2011. In 2011, Cypress Financial Group was
#1 in the entire company and West Palm Beach was the #1 Branch in the Cypress Financial Group.

After 28 years at MetLife, Rob joined AIG Financial Network as a Senior Agency Director in February
2013. Rob earned his first Management Leaders Conference in his first eight months with AIG in
2013. In February 2014, Rob was appointed to Managing Director of South Florida with locations in
Palm Beach Gardens, Boca Raton, Fort Lauderdale, Hollywood, and Miami. He achieved
Management Leaders Conference in 2014 as a Top 5 Firm at AIG Financial Network. Rob was the
#1 Managing Director in the nation for AIG in 2015. In February 2016, Rob joined Mass Mutual
Financial Group as the Senior Executive Vice President of Mass Mutual South Florida in Palm
Beach Gardens. In 2018, Rob joined Mutual of Omaha Advisors as the Managing Director in
Northern Florida. He earned Presidents Circle in 2018 and 2019. In September 2020, Rob became
the Regional Market Leader for Ameri Life. Rob is the CEO & President of Florida Financial &
Insurance Agency Inc, Proud Partner of National Life Group since 8/2022.

Rob currently holds Series 6, 63, 65, 7, 24, and 53 securities registrations and offers securities in Florida and New York. He also holds a Florida 215 Life, Health, and Variable Annuity License.

Rob has been married to his wife, Lisa, for 32 years. They have two daughters, Jessica and Brooke,
and reside in Wellington, Florida.
*Membership is based on sales criteria.
Rob Liebman is a Registered Representative and Investment Adviser Representative of Equity Services, Inc. Securities and investment advisory
services are offered solely by Equity Services, Inc., Member FINRA/SIPC, 13450 W. Sunrise Blvd., Suite 170, Sunrise, FL 33323. 954-615-
1980. Equity Services, Inc. is a Broker/Dealer and Registered Investment Adviser affiliate of National Life Insurance Company, Montpelier,
Vermont. Florida Financial & Insurance Agency Inc. is independent of Equity Services, Inc. National Life Group® is a trade name of National
Life Insurance Company and its affiliates. TC128839(0922)P